“We have customers that are teenagers with their moms, as well as women in their 20s. “Our niche is the girl that is is free-spirited, effortless beauty, adventurous and perpetually sunny,” Angela said. The store is merchandised by color story and is easy to shop. But she left the company in August, according to an online profile.The effortless, yet chic aesthetic of the store embodies the elevated coastal lifestyle of Malibu, Angela said.Įach store carries the same assortment and each piece is hand selected with the motto of “beach to street” in mind. Planet Blue had also just hired Lauren Myers as its vice president of retail. “We’re definitely trying to put together a very good, forward-thinking group and the best way to put this is to be respectful of the legacy,” Bromberg said then.Īt the time of Bromberg’s hire, which coincided with the exit of founder Chinn, the business was said to be doing $40 million in annual volume and its stores were all cash positive.
Bromberg made it a point to tell WWD that he had no interest in making major changes to the company’s branding, instead looking to expand on the opportunities he saw open to it, mainly through its in-house lines and wholesale.
He succeeded James Williams, who led Planet Blue for a decade. In 2018, the company tried to resuscitate with a new chief executive officer in Eddie Bromberg, who came over from Cotton Citizen, where he’d been president. Casual fashion trends moved away from an expanse of premium denim and fringe, and Planet Blue didn’t seem to move along with it. fashion, with denim galore, expensive hoodies, track suits and boho vibes.īut in more recent years its popularity declined even as the company’s retail footprint expanded. It became the quintessential idea of the L.A.
Paparazzi would linger in the parking lot in front of the store at Malibu Country Mart to get shots of Britney Spears, Paris Hilton, Nicole Richie and others going in and out, inevitably carrying the retailer’s lime green bag with a cartoon earth on it. Planet Blue was founded as a small boutique in Malibu about 25 years ago by Ling-Su Chinn and in the Aughts, became a shopping destination for the trendy celebrities of the day.
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Meanwhile, President-elect Joe Biden revealed Monday a “task force” of scientists and health experts he said he will take advice from on how to manage the pandemic and the distribution of a vaccine, when it’s available. The chief of staff for President Trump admitted at the end of October that his administration is “not going to control the pandemic” and was only expecting it to be handled when a vaccine became available. that forced nonessential retailers to close for weeks, and then continuation of the virus and major spikes in its spread as the White House has made no formal effort to deal with the pandemic. Planet Blue did not cite the pandemic for its closures, but the coronavirus has severely impacted retail over the course of the year. Serena Williams’ Best On-Court Tennis Outfits Through the Years
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